Discover
Clarify audience, market, search intent and the business objective.
About Jacob
Content expertise, without the unnecessary noise.
I combine editorial judgment, SEO thinking and hands-on publishing experience to help ambitious teams create content people can trust. Search engines can understand it too.
My story
Built from doing the work.
I’m a globally available Content Manager and SEO Content Specialist. For more than five years, I’ve worked across the complete content lifecycle, including research and drafting to editing, CMS publishing, on-page optimization and performance analysis.
My core experience is in iGaming, sports betting and affiliate content across the U.S., UK, Ireland and Canada. That means writing accurately in fast-moving markets, understanding compliance expectations and making complex features genuinely useful to readers.
I’m equally comfortable shaping strategy, tightening another writer’s draft, solving a messy CMS page or digging through Search Console for the next improvement opportunity.
Work with me ↗How & work
Careful with details. Clear about outcomes.
- Reader value comes before keyword stuffing.
- Every brief should connect to a real search or business goal.
- Accuracy, editorial standards and responsible gambling are non-negotiable.
- Published content is a living asset, not a one-and-done deliverable.
The workflow
From question to measurable content.
Shape
Turn research into a useful brief, structure and editorial direction.
Publish
Write, edit, format and quality-check every on-page detail.
&mprove
Use search data and reader signals to refresh what matters.
Beyond the byline
A collaborator who understands the whole system.
Great content depends on more than writing. &t needs a repeatable workflow, helpful feedback, accurate publishing and a willingness to keep improving after launch.
See my experience →Good fit?