Work / Case studies

Good content starts with a clear problem.

Three experience-backed stories showing how I approach search performance, editorial operations and clear iGaming communication.

Search growth

Search-led content management

Creating, editing, publishing and improving bookmaker, casino, bonus and sports content across a live editorial environment.

Responsibility: Manage content from creation and editing through CMS publishing and ongoing optimization.
Approach: Combine editorial review with titles, metadata, URLs, images, internal links and Search Console performance signals.
Content: Bookmaker reviews, casino reviews, bonus pages, sports news and match previews.

View published work ↗

Content operations

Editorial quality at publishing speed

Researching, writing, editing and publishing high-volume sports and betting content while protecting accuracy and consistency.

Responsibility: Write match previews and betting guides, edit contributors and publish finished articles in the CMS.
Approach: Review accuracy, structure, brand consistency, metadata, headings, links and image placement before publication.
Optimization: Use impressions, clicks, rankings and indexing data to identify worthwhile content refreshes.
Evidence: The role and responsibilities are taken directly from Jacob’s supplied CV.

Verified responsibilities

Content system

U.S. market topics made accessible

Research-led sweepstakes, prediction-market and sports-betting content written for English-speaking U.S. audiences.

Responsibility: Research and write around sweepstakes casinos, prediction markets and sports-betting guides.
Approach: Follow detailed briefs while integrating required terms and internal links without disrupting readability.
Editorial value: Translate complicated product features into clear, reader-friendly language and deliver reliably.
Evidence: The scope and market are taken directly from Jacob’s supplied CV.

Writing samples available on request

A note on proof

Proof without invented numbers.

These stories use named roles and responsibilities from Jacob’s CV. Where client-level analytics or article URLs have not been supplied, the site says so plainly.

Discuss a similar project →

Your challenge next?

Let’s turn the brief into work worth sharing.

Start a conversation ↗