SEO Content Strategy
Research-led plans built around search intent, useful information and measurable business goals.
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SEO Content Manager & iGaming Specialist
Available globally
Trusted experience
For more than five years, I have worked across research, writing, editing, CMS publishing and performance-led optimization.
The focus is simple: accurate content, useful structure and continuous improvement informed by real search data.
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Core skills
What I do
Three connected services for brands that need content to do more than simply fill a page.
Research-led plans built around search intent, useful information and measurable business goals.
View service →Clear, authoritative reviews, guides, bonus pages, sports content and conversion-focused copy.
View service →End-to-end editorial operations, CMS publishing, optimization and performance-led refreshing.
View service →Track record
Selected work
A closer look at how I approach search growth, editorial quality and clear iGaming communication across named engagements.

Creating, publishing and improving bookmaker, casino, bonus and sports content using editorial checks and Search Console insight.
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Writing, editing and publishing match previews, reviews and guides while protecting accuracy, consistency and on-page SEO.
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Research-led sweepstakes, prediction-market and sports-betting content shaped for English-speaking audiences.
View the framework →Collaboration & reliability
“We’ve worked well together these past months. I hope you do well in your future!”
“I also appreciate that writing and re-writing promo codes is rather tedious.”
“Hi Jacob. Thanks for letting us know with anticipation, we really appreciate it and it’s very professional by your side. Thanks for your work with us so far, and best of luck in your future projects.”
Have content goals?